So, How Is The Glenn Beck Boycott Going?

Not too well it seems. Right about now, the executives at GEICO, Progressive and a whole bunch of other companies are lamenting the fact that they have now lost out on a market of a potential 3 million viewers, and they are missing it in the middle of a recession.

From TV By The Numbers:

Though a little scandal might alienate advertisers, it’s pure ratings gold. Last night Glenn Beck had over 3 million viewers at 5pm, second only to O’Reilly for the night. But, Beck had more 25-54 viewers than O’Reilly (888K to 876K). I don’t watch or really even care about the cable news wars, but still…wow. Even though Beck airs before primetime, when there are fewer people watching TV, he had the most 25-54 viewers in the cable news world for the night. ... 5PM – P2+ (25-54) (35-64) Glenn Beck– 3,040,000 viewers (888,000) (1,385,000) Situation Room—688,000 viewers (141,000) (271,000) Hardball w/ Chris Matthews—536,000 viewers (139,000) (217,000) Fast Money—215,000 viewers (55,000) (80,000) Prime News–267,000 viewers (97,000) (109,000)

Those companies might want to rethink the boycott before their competitors come in and take advantage of the mistake.

You can access the original article on-line here:

Big Beck: Goes Over 3 Million Viewers, Beats O’Reilly In Demo: Cable News Ratings For Wednesday, August 26, 2009
Robert Seidman
TV By The Numbers
August 27, 2009

Obama Official Linked To Racially Charged Boycott Of Glenn Beck

An interesting news bit. From Michelle Oddis over at Human Events:

A racially charged activist group called “Color of Change” founded by Van Jones, a special advisor to the Obama Administration, is trying to silence popular radio and Fox News personality Glenn Beck by calling for a boycott of Beck’s TV advertisers. On July 28th, Beck made a comment on the Fox & Friends morning show about Obama’s reaction to the arrest of Dr. Henry Louis Gates Jr. During the discussion of “Professor-Gate,” Beck connected the President’s past association with Rev. Jeremiah Wright to Obama’s comment that Cambridge police officer, Sgt. James Crowley, acted stupidly. Though Beck acknowledged most of the Obama administration is in fact white, he concluded that the President’s world experience made him a “racist.”

The five advertisers are: SC Johnson, Progressive Insurance, Geico, Procter & Gample and Nexus Lexis.

These five companies must be run by idiots to succumb to such a dumb ploy. All they are going to do is lose revenue through reduced sales while their competitors, who will take advantage of the advertising slot openings will enjoy increased sales.

Why would anyone want to decrease their market during a recession? Any company that dumb is a company that I would not want to be doing business with anyway. Plus, playing the race card is a sure way to generate negative publicity for themselves, while simultaneously generating curiosity about Glenn Beck's show.

TV and radio hosts like Glenn Beck and Rush Limbaugh have such high ratings that they are turning advertisers away. This will only hurt the companies engaging in the boycott. It will not hurt Glenn Beck.

You can access the complete article on-line here:

Obama Official Linked To Racially Charged Boycott Of Glenn Beck
Michelle Oddis
Human Events Online
August 13, 2009