Not too well it seems. Right about now, the executives at GEICO, Progressive and a whole bunch of other companies are lamenting the fact that they have now lost out on a market of a potential 3 million viewers, and they are missing it in the middle of a recession.
From TV By The Numbers:
| Though a little scandal might alienate advertisers, it’s pure ratings gold. Last night Glenn Beck had over 3 million viewers at 5pm, second only to O’Reilly for the night. But, Beck had more 25-54 viewers than O’Reilly (888K to 876K). I don’t watch or really even care about the cable news wars, but still…wow. Even though Beck airs before primetime, when there are fewer people watching TV, he had the most 25-54 viewers in the cable news world for the night. ... 5PM – P2+ (25-54) (35-64) Glenn Beck– 3,040,000 viewers (888,000) (1,385,000) Situation Room—688,000 viewers (141,000) (271,000) Hardball w/ Chris Matthews—536,000 viewers (139,000) (217,000) Fast Money—215,000 viewers (55,000) (80,000) Prime News–267,000 viewers (97,000) (109,000) |
Those companies might want to rethink the boycott before their competitors come in and take advantage of the mistake.
You can access the original article on-line here:
Big Beck: Goes Over 3 Million Viewers, Beats O’Reilly In Demo: Cable News Ratings For Wednesday, August 26, 2009
Robert Seidman
TV By The Numbers
August 27, 2009
No comments:
Post a Comment