Not too well it seems. Right about now, the executives at GEICO, Progressive and a whole bunch of other companies are lamenting the fact that they have now lost out on a market of a potential 3 million viewers, and they are missing it in the middle of a recession.
From TV By The Numbers:
|Though a little scandal might alienate advertisers, it’s pure ratings gold. Last night Glenn Beck had over 3 million viewers at 5pm, second only to O’Reilly for the night. But, Beck had more 25-54 viewers than O’Reilly (888K to 876K). I don’t watch or really even care about the cable news wars, but still…wow. Even though Beck airs before primetime, when there are fewer people watching TV, he had the most 25-54 viewers in the cable news world for the night.|
5PM – P2+ (25-54) (35-64)
Glenn Beck– 3,040,000 viewers (888,000) (1,385,000)
Situation Room—688,000 viewers (141,000) (271,000)
Hardball w/ Chris Matthews—536,000 viewers (139,000) (217,000)
Fast Money—215,000 viewers (55,000) (80,000)
Prime News–267,000 viewers (97,000) (109,000)
Those companies might want to rethink the boycott before their competitors come in and take advantage of the mistake.
You can access the original article on-line here:
Big Beck: Goes Over 3 Million Viewers, Beats O’Reilly In Demo: Cable News Ratings For Wednesday, August 26, 2009
TV By The Numbers
August 27, 2009